The MH Podcast EP 28 – The Woman who Brought Hilleberg Tents to North America with Petra Hilleberg
In this episode, I sat down with Petra Hilleberg, the CEO and daughter of the founders of Hilleberg Tents. We had a great discussion covering topics like what it was like to grow up a Hilleberg, how Petra brought Hilleberg tents to North America and the technical differences between their product offerings. Petra is an incredibly intelligent and thoughtful leader, and it was a pleasure to talk with her.
@mindful_hunter
jay@mindfulhunter.com
@hilleberg_hunting
https://hilleberg.com/
0:00 – Intro
2:14 – What it was like growing up a Hilleberg
5:15 – Petra’s passion for the outdoors
7:18 – The growth of Hilleberg
9:00 – The importance of quality
14:50 – Petra’s career path
16:25 – Bringing Hilleberg to North America
21:45 – Problems with Canadian distribution
25:00 – Petra’s transition to CEO and thoughts on leadership
28:30 – Goals for the next 10 years
31:20 – Covid’s impact on the outdoors industry
34:20 – Hilleberg supporting hunting
37:20 – The 4 different tent labels: Blue, Black, Red, Yellow
49:20 – Pick a tent game
56:00 – Repair times
58:43 – Surprises
